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Article: How Much People Spend on Lab Grown Diamonds, and What That Buys in 2026

Spending Report · The Draco Editorial

How Much People Spend on Lab Grown Diamonds, and What That Buys in 2026

The average lab grown engagement ring now runs about USD 4,600. This report reads the public spend data, the retired salary rules, and what a budget actually buys at one Canadian brand's standard.

9 minute read · Published August 3, 2026 · Last updated August 3, 2026

Public spend figures carry a named source and date. Draco catalogue figures describe what the brand offers, not what it sells, and are stated as shares of the assortment, not sales or revenue. All Draco prices in CAD with USD in parentheses.

Lab grown diamond floral tennis bracelet on a dark reflective surface, IGI certified, Draco Diamond
A statement lab grown diamond piece. Most buyers spend far below this tier, and the data shows exactly where.
01
The headline figures

How much do people spend on lab grown diamonds in 2026?

The average lab grown diamond engagement ring costs about USD 4,600 in 2026, at an average centre stone of 1.9 carats. The mined equivalent averages USD 7,600. That gap of roughly USD 3,000 is the single clearest number in the market, drawn from The Knot 2026 Real Weddings Study of 10,474 US couples married in 2025.1

Widen the lens beyond bridal and the average falls. Across all diamond jewellery, the average item sold for about USD 2,739 in 2025, up more than 10 percent year over year on real point of sale data.2 Blend every centre stone type together and the average US engagement ring reached USD 6,504, with lab grown pulling the blended figure down against mined.3

Lab avg ring
$4,600
USD, at 1.9 carats
Mined avg ring
$7,600
USD, same year
Per jewellery item
$2,739
USD, up 10%+
Blended US ring
$6,504
USD, all stones

These figures measure different things, and mixing them is the most common error in diamond spend coverage. The USD 4,600 is a lab grown bridal average. The USD 2,739 is every diamond jewellery item, from studs to statement pieces. The USD 6,504 blends lab grown and mined engagement rings into one number. Each is correct for its own base.

Average spend, lab grown vs mined, 2026
Measure Lab grown Mined
Average engagement ring (USD) 4,600 7,600
Average centre stone size 1.9 ct lower
Typical 1 carat, retail (USD) 1,000 or less about 4,200
Share of US engagement rings 61% 39%

The per carat gap is what unlocks the spend behaviour. A 1 carat lab grown diamond averaged USD 1,000 or less at retail in 2025, against roughly USD 4,200 for a 1 carat natural.4 Lab grown now costs about 73 percent less than natural on comparable specifications. When the same look costs a quarter as much, the question stops being whether to buy and becomes how much stone the budget now reaches.

Macro photograph of an IGI certified round brilliant lab grown diamond, Draco Diamond
A single certified round brilliant. The per carat collapse is what lets a fixed budget reach a larger stone.

"When the same look costs a quarter as much, buyers do not bank the saving. They buy a larger stone and keep the budget."

Garrett McMartin, Founder, Draco Diamond

02
The rules buyers ignore

Is the two month salary rule still how people budget?

No. The three month salary rule was a mid century De Beers marketing line, and buyers have abandoned it. Americans now put about 17 percent of annual income toward a ring, closer to two months than three, and 61 percent call the three month figure unreasonable in this economy.5

The gap between what people plan and what they pay is wide. In 2025 the average stated budget was USD 4,000, while the actual mean spend landed at USD 6,423. Two thirds of buyers spent under USD 6,000, and a third spent under USD 3,000.5 The distribution matters more than the average: most spend is concentrated well below the headline mean, with a smaller group of larger purchases pulling the average up.

Cushion cut lab grown diamond solitaire ring in yellow gold, IGI certified, Draco Diamond
A cushion cut lab grown solitaire. The budget most couples set and the budget they spend rarely match.

Aspiration still runs ahead of reality. Surveyed buyers name an ideal price near USD 11,000 to USD 13,000, roughly double what they actually spend. The practical read for anyone budgeting is that the real market clears far below the aspirational number, and a considered purchase does not require the salary math at all. For the full case, see our breakdown of why the two month salary rule is dead.

03
Who spends, and how

How does spend differ by generation?

Younger buyers drive lab grown adoption, and they spend it on size. Among Gen Z engagement ring buyers, about two thirds choose lab grown. Millennials split near 50/50 between natural and lab grown. Gen Z and Millennials together are the explicit engine of the shift.6

The reallocation to size is the clearest behavioural signal in the data. The average lab grown centre stone grew from 1.31 carats in 2019 to 2.45 carats in 2025, an 87 percent increase in weight and a 57 percent increase in top surface area.6 Over the same window, the average engagement ring price fell from about USD 6,000 in 2021 to USD 5,200 in 2024 even as stones grew. Buyers held the budget and moved the saving into carats.

Gen Z lab grown
2 in 3
choose lab grown
Millennials
50/50
natural vs lab
Centre stone growth
+87%
1.31 to 2.45 ct
Lab share of rings
61%
up 239% since 2020

The spend is also less private and more collaborative. Most proposees now have some involvement in selecting the ring, and social platforms shape the research, with TikTok reaching 32 percent of Gen Z buyers for ring education against 13 percent of Millennials.7 For a closer look at the size trade, read why buyers chose bigger stones, not the savings.

04
First party data

What does that spend buy at Draco's standard?

This section describes what Draco offers, not what it sells. Across 152 active products, the catalogue concentrates in the middle of the market. The median offered piece is CAD 2,475 (about USD 1,800), the mean is CAD 3,216 (about USD 2,350), and 87 percent of pieces list between CAD 1,000 and CAD 5,000.8

Draco catalogue by price band (n=152, what Draco offers)
Price band (CAD) Products Share
Under 1,000 10 7%
1,000 to 2,500 70 46%
2,500 to 5,000 62 41%
5,000 to 10,000 5 3%
10,000 and above 5 3%

Where the catalogue sits

Share of 152 active Draco products by price band, in CAD. This describes the assortment offered, not units sold.

Under 1,000 7% 1,000 to 2,500 46% 2,500 to 5,000 41% 5,000 to 10,000 3% 10,000 and above 3%

Source: Draco Diamond catalogue pull, 152 active products, August 2026. Assortment, not sales.

The middle bands map cleanly onto the public spend data. A buyer at the USD 2,739 all jewellery average or the USD 4,600 lab grown ring average lands inside Draco's dominant CAD 1,000 to CAD 5,000 range. The assortment is built where the market actually clears, not at the aspirational USD 11,000 ideal.

The spend also buys a rejection filter. Draco rejects 12 of every 100 stones inspected before they reach a customer.9 Every stone is IGI certified, E to F colour, VS2 clarity and better. Browse the middle of the market directly in the lab diamonds under CAD 2,000 collection.

05
First party assortment

How is Draco's price architecture distributed?

These figures are the share of pieces Draco offers, its catalogue assortment, not a sales or revenue breakdown. Across 152 active products, the architecture concentrates hard in the middle. 87 percent of pieces list between CAD 1,000 and CAD 5,000, and the single largest band, CAD 1,000 to CAD 2,500, holds 46 percent of the catalogue on its own. The median offered piece is about CAD 2,475.8

Mid band share
87%
of pieces CAD 1k to 5k
Largest band
46%
CAD 1,000 to 2,500
Median piece
$2,475
CAD, offered
Stones rejected
12%
of 100 inspected
Draco catalogue by share of pieces offered (n=152, assortment not sales)
Price band (CAD) Share of pieces Cumulative share
Under 1,000 7% 7%
1,000 to 2,500 46% 53%
2,500 to 5,000 41% 94%
5,000 to 10,000 3% 97%
10,000 and above 3% 100%

Read as a distribution, the architecture is deliberate. Draco does not spread evenly across every tier. It stacks the assortment where the public spend data says the market clears, the CAD 1,000 to CAD 5,000 middle, and keeps only a thin tail above CAD 10,000. The share of pieces under CAD 1,000 and the share above CAD 10,000 each sit between 3 and 7 percent, so the catalogue is neither a discount rail nor a high jewellery vitrine. It is a mid market instrument, and these are shares of what Draco offers, never a claim about units sold.

Every band sits behind the same filter. Draco rejects 12 of every 100 stones inspected before they reach a customer, and each stone that clears is IGI certified, E to F colour, VS2 clarity and better.9

06
A practical answer

How much should you spend on a lab grown engagement ring?

There is no required number. The salary rules are marketing history, and the real market clears between roughly USD 3,000 and USD 6,000 for most buyers, with a large share under USD 3,000. A defensible plan is to set the budget you are comfortable with, then let the lab grown discount decide how much stone it reaches.

A buyer in a modern private setting, illustrating discretionary lab grown diamond spend, Draco Diamond
Discretionary spend, not obligation. The modern buyer sets the budget, then the discount sets the size.

Three principles hold across the data. First, buy for beauty and size, not resale. Lab grown typically recovers 20 to 40 percent of purchase price on resale, so the purchase is for wearing, not investing.10 Second, spend on cut before carat, because cut governs how much light a stone returns. Third, insist on independent certification so the price is anchored to a verifiable grade, not an adjective. For a starting budget, our lab grown diamond engagement ring cost guide maps carats to price at each tier.

07
How this report was built

Methodology and confidence note

This report combines two tiers of data. Each is labelled for what it is, and they are never merged into a single claim.

1Public spend data, stated as fact

Every generational and market figure carries a named source and date, drawn from The Knot 2026 Real Weddings Study, BriteCo, Tenoris, and dated 2025 to 2026 spending surveys. High confidence where two sources agree, such as the USD 4,600 lab grown ring average. Medium confidence on the salary rule spending figures, which trace to survey aggregation.

2Draco first party data, stated as fact

The price band distribution and median describe 152 active catalogue products pulled in August 2026. This is what Draco offers, never what it sells. The 12 percent rejection rate is a founder provided first party figure for 2026. High confidence, bounded to the assortment.

What this report does not claim: any Draco sales total, any order level average as a market benchmark, or any carat trend from Draco orders. Those order level samples are too thin to publish. Public spend data and catalogue assortment are the only figures presented as fact.

FAQ
Common questions

Lab grown diamond spending FAQ

How much do people spend on lab grown diamonds on average?

In 2026 the average lab grown diamond engagement ring costs about USD 4,600 at 1.9 carats, against USD 7,600 for a mined equivalent, per The Knot 2026 Real Weddings Study. Across all diamond jewellery, the average item sells for about USD 2,739, per Tenoris transaction data. Most buyers land between USD 3,000 and USD 6,000, with a large share under USD 3,000.

What is the average lab grown diamond spend in 2026?

The average lab grown engagement ring is about USD 4,600 at 1.9 carats in 2026. Lab grown now costs roughly 73 percent less than natural on comparable specifications, and a 1 carat lab grown diamond averaged USD 1,000 or less at retail in 2025 against about USD 4,200 for a 1 carat natural.

How much should I spend on a lab grown engagement ring?

There is no required amount. The two and three month salary rules are retired marketing, and 61 percent of buyers call the three month figure unreasonable. Set a budget you are comfortable with, then let the lab grown discount decide the stone size. Spend on cut before carat, and insist on independent IGI or GIA certification.

Do buyers save money or buy bigger with lab grown?

Most buy bigger. The average lab grown centre stone grew from 1.31 carats in 2019 to 2.45 carats in 2025, up 87 percent, while the average ring price held roughly flat or fell. Buyers reallocate the lab grown saving into carats rather than banking the discount.

Is the two month salary rule still real?

No. Americans now put about 17 percent of annual income toward a ring, closer to two months than three, and the three month rule was a De Beers marketing invention. In 2025 the average stated budget was USD 4,000 while actual mean spend was USD 6,423, and two thirds of buyers spent under USD 6,000.

What does a typical lab grown budget buy at Draco Diamond?

Draco's catalogue concentrates in the middle of the market, with 87 percent of pieces listed between CAD 1,000 and CAD 5,000 and a median offered piece near CAD 2,475, about USD 1,800. This describes what Draco offers, not what it sells. Every stone is IGI certified, E to F colour, VS2 and better, and 12 of every 100 stones inspected are rejected before reaching a customer.

References

  1. The Knot Worldwide. 2026 Real Weddings Study, released February 18, 2026. Lab grown average USD 4,600 at 1.9ct, mined USD 7,600, 61 percent lab grown share. theknotww.com.
  2. Tenoris. The US Jewelry Market in 2025, January 9, 2026. Average diamond jewellery item USD 2,739, up over 10 percent. tenoris.bi.
  3. BriteCo, via National Law Review, 2026. Average US engagement ring USD 6,504 in 2025. natlawreview.com.
  4. BriteCo, The Lab Grown vs Natural Diamond Report, 2025, via Rapaport. 1 carat lab grown USD 1,000 or less vs about USD 4,200 natural, about 73 percent cheaper. brite.co.
  5. 2025 to 2026 spending surveys via AOL, Talker Research and BrideBox aggregation. About 17 percent of income, average stated budget USD 4,000, mean spend USD 6,423, 64 percent under USD 6,000, 61 percent call three months unreasonable.
  6. BriteCo, The Lab Grown vs Natural Diamond Report, 2025. Gen Z two thirds lab grown, Millennials near 50/50, centre stone 1.31ct to 2.45ct. brite.co.
  7. Helzberg survey, fielded July to August 2025, via PRNewswire. TikTok reaches 32 percent of Gen Z vs 13 percent of Millennials for ring education. prnewswire.com.
  8. Draco Diamond catalogue pull, 152 active products, August 2026. Median CAD 2,475, mean CAD 3,216, 87 percent in the CAD 1,000 to CAD 5,000 band. Assortment, not sales.
  9. Draco Diamond first party inspection figure, 2026. 12 of every 100 stones inspected are rejected before reaching a customer.
  10. 2026 market analyses. Lab grown typically recovers 20 to 40 percent of purchase price on resale, natural 50 to 60 percent. Frame the purchase for beauty and size, not investment.
Priced where the market clears

The middle of the market, done properly

Most lab grown spend lands between CAD 1,000 and CAD 5,000, and so does most of Draco. Every stone is IGI certified, E to F colour, VS2 and better, with 30 day returns, Lifetime Authenticity Guarantee, free ring resizing, free insured worldwide shipping to 25 markets, and signature on delivery. Rated 4.8 out of 5 across 866 verified reviews.

Garrett McMartin, founder of Draco Diamond Corporation

Garrett McMartin

Founder · Draco Diamond Corporation

Garrett McMartin is the founder of Draco Diamond, a Canadian direct to consumer lab grown diamond brand based in White Rock, British Columbia, and a member of the Semiahmoo First Nation. Draco is IGI certified, BBB accredited, and rated 4.8 out of 5 across 866 verified reviews.

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