Does Draco Diamond sell personal information?

No. Draco Diamond does not sell personal information to third parties. Personal data is used only to fulfill orders and communicate with customers.

How can I unsubscribe from Draco Diamond emails?

Every Draco Diamond marketing email includes a one-click unsubscribe link. You can also email info@dracodiamond.com to request removal. Your email will be removed from active lists within 10 business days.

How can I request deletion of my personal data from Draco Diamond?

Email info@dracodiamond.com with your request. Draco Diamond will action data deletion requests within 30 days, subject to legal retention requirements for order and tax records.

Draco Diamond · Legal

Privacy Policy

Q: Does Draco Diamond store payment information?

No. Payment information is processed through Shopify Payments and third-party processors including Stripe. Draco Diamond never sees or stores your full card number.

Last updated April 2026 · White Rock, British Columbia, Canada

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We collect what we need

Order details, contact info, and browsing data to run our store and fulfill your piece.

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We never sell it

Your information is never sold to third parties. Never has been. Never will be.

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You control it

Unsubscribe any time. Request deletion any time. We respond within 30 days.

Contents 1 · Who we are 2 · What we collect 3 · Why we collect it 4 · How we use it 5 · Who we share it with 6 · Cookies and tracking 7 · Data retention 8 · Your rights 9 · Security 10 · Contact

The short version We collect what we need to fulfill your order and run our store. We do not sell your information. We do not share it with anyone who does not need it to deliver your piece. That is the whole story. The full version is below.

01 · Who we are

Who We Are

Draco Diamond is a Canadian direct-to-consumer lab grown diamond jewelry brand operating at dracodiamond.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase. By using our site, you agree to the practices described here.

Questions about this policy can be sent to info@dracodiamond.com.

02 · What we collect

What We Collect

We collect only what is necessary to run our store and fulfill your order.

Contact info Name, email address, phone number if provided. Used to confirm your order, send shipping updates, and respond to your questions.

Order details Product selections, size, metal choice, occasion date if provided, and any custom instructions. Required to produce and deliver your piece correctly.

Shipping address Delivery address and any special delivery instructions. Required to ship your order.

Payment info We do not store payment information. All payment processing is handled by Shopify Payments and third-party processors including Stripe. We never see or store your full card number.

Browsing data Pages visited, time on site, device type, and referring source. Collected automatically via Shopify analytics, Google Analytics, and similar tools to help us improve the site.

Quiz responses If you complete our diamond quiz, your answers and email address are stored in Klaviyo to personalize follow-up communication. You can unsubscribe at any time.

03 · Why we collect it

Why We Collect It

To process and fulfill your order accurately
To communicate order confirmations, production updates, and shipping notifications
To respond to questions and support requests
To send marketing emails if you have opted in, with an unsubscribe option in every email
To improve our website, product pages, and customer experience
To comply with legal obligations including tax and fraud prevention

We do not collect information for any purpose beyond what is listed here.

04 · How we use it

How We Use Your Information

Marketing emails

If you provide your email address through our quiz, checkout, or signup form, we may send you emails about new pieces, pricing updates, and relevant content. Every email includes a one-click unsubscribe link. We use Klaviyo to manage email communication. You can unsubscribe at any time with no consequence to your order or warranty.

We use Google Analytics and similar tools to understand how visitors use our site. This data is aggregated and anonymized where possible. We use Meta Pixel and similar advertising tools to measure the effectiveness of our marketing and to show relevant ads to people who have visited our site.

05 · Who we share it with

Who We Share Your Information With

We do not sell your personal information. We never have and we never will.

We share your information only with the service providers who need it to help us run our store and fulfill your order.

Shopify Our ecommerce platform. Processes orders, manages checkout, and stores order history. Shopify Privacy Policy

Klaviyo Email marketing platform. Stores your email address and quiz responses to send relevant communication. Klaviyo Privacy Policy

Shipping carriers Your name and delivery address are shared with the courier delivering your order. Canada Post, Purolator, UPS, and FedEx depending on your location.

Google Analytics and advertising. Anonymized browsing data used to improve site performance and measure marketing effectiveness. Google Privacy Policy

Meta Advertising measurement via Meta Pixel. Used to understand ad performance and show relevant ads. Meta Privacy Policy

We may disclose information if required by law or to protect our legal rights.

06 · Cookies

Cookies and Tracking

Our website uses cookies to function correctly and to improve your experience.

Essential cookies: Required for the store to function. Cannot be disabled without breaking checkout and cart functionality.
Analytics cookies: Help us understand how visitors use the site. We use Google Analytics. You can opt out via your browser settings or Google's opt-out tool.
Advertising cookies: Used by Meta Pixel and similar tools to measure ad performance and show relevant ads. You can opt out through your device's ad preferences settings.

Most browsers allow you to control cookies through your settings. Disabling non-essential cookies will not affect your ability to browse or purchase from our site.

07 · Data retention

Data Retention

We retain your order information for as long as required by Canadian tax law, typically seven years. This covers order records, payment confirmations, and shipping documentation.

Email marketing data is retained until you unsubscribe, at which point your email is removed from active lists within 10 business days. Unsubscribing does not delete your order history.

If you would like your personal data deleted beyond what we are legally required to retain, contact us at info@dracodiamond.com. We will action your request within 30 days.

08 · Your rights

Your Rights

Depending on where you are located, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information, subject to legal retention requirements
Portability: Request your data in a structured, machine-readable format
Objection: Object to certain uses of your information including marketing
Unsubscribe: Opt out of marketing emails at any time via the link in any email or by contacting us directly

To exercise any of these rights, email info@dracodiamond.com with your request. We will respond within 30 days.

09 · Security

Security

We take reasonable steps to protect your personal information. Our store runs on Shopify, which maintains PCI DSS compliance and industry-standard encryption for all data transmission.

No method of transmission over the internet is completely secure. If you believe your information has been compromised, contact us immediately at info@dracodiamond.com.

We do not store payment card details on our servers at any point.

10 · Contact

Contact

If you have questions about this Privacy Policy or how we handle your information, contact us directly. We aim to respond to all privacy-related inquiries within 5 business days.

Email: info@dracodiamond.com
Website: www.dracodiamond.com
Location: White Rock, British Columbia, Canada (brand headquarters)

Lifetime Warranty

Every Draco piece is guaranteed to be exactly what its IGI certificate states. Forever. If that is ever in question, we make it right at no cost to you.

30-Day Returns

Unworn pieces return free within 30 days. We pay shipping both ways. Full refund. No restocking fee. No conditions beyond unworn.

Real Support. No Scripts.

Questions before or after purchase? Email us directly. Real answers within 24 hours. We know every product we sell.

IGI Certified. Every Piece.

Every diamond independently graded for cut, color, clarity, and carat. E-F color. VS+ clarity. The certificate ships with your order. Verify at igi.org/verify