The brand dismantling a $90 billion industry from the inside. Indigenous sovereignty. Transparent pricing. Never-before-seen design. Everything you need to cover the story is on this page.
Three publicly available reports underpin coverage of the lab grown diamond category. All sourced, all verifiable, all licensed for commercial reuse with attribution.
129 verified statistics across pricing, market growth, grading, consumer behavior, sustainability, and the Canadian market. Sourced from peer reviewed research, third party firms, trade press, and primary data. Permanent anchor IDs let journalists deep link any data point directly.
Read the full indexDocuments the gap between $191 wholesale and $800 to $1,200 US online retail pricing on a 1 carat lab grown diamond. Methodology and source data disclosed in full.
Read the reportSix year wholesale and retail price tracking for 1, 2, and 3 carat lab grown diamonds. Sources Edahn Golan, BriteCo, StoneAlgo, and Tenoris primary data.
Read the reportdracodiamond.com/pages/lab-diamond-statistics-2026#stat-001 to deep link a specific data point. Custom data pulls available within two business days for active editorial deadlines. Email [email protected].
Four fully formed angles. Copy the headline or the full pitch with one click.
The diamond industry has operated on a 100 to 300% markup structure for a century. Garrett McMartin found a structural pricing advantage no conventional competitor can access: Indigenous trade and commerce rights recognized under Canadian law. The result is a direct-to-consumer brand operating 40 to 60% below legacy retail on IGI-certified lab-grown diamonds and growing faster than the industry expected.
When Mod Sun and MGK launched No Safety, they needed jewelry that matched the statement they were making. They came to Draco Diamond, an Indigenous-founded Canadian brand creating never-before-seen diamond designs. The collaboration produced signature pieces that exist nowhere else in the market. The Clover Bracelet hit two million organic views in 28 days with zero paid media. The industry is starting to notice what culture already saw.
Between February 25 and March 24, 2026, Draco Diamond posted two million organic TikTok views. Likes doubled. Shares grew 117%. Comments grew 159%. Profile views grew 175%. No advertising spend. No paid promotion. Just original product and a story the algorithm could not stop distributing. The Clover Bracelet, a 24.54-carat, 298-stone IGI-certified lab-grown diamond bracelet, was the post that started it.
Draco Diamond Research Desk released the Lab Diamond Reference Index 2026, a 129 statistic reference covering market size, pricing, grading, consumer behavior, sustainability, and the Canadian market. Sourced from peer reviewed research, third party firms, and primary data. Refreshed quarterly. Licensed under Creative Commons for free commercial reuse. Every statistic has a permanent anchor ID for direct journalist citation. The first comprehensive reference of its kind published by an operator inside the category.
Attribution included. One click to copy the full quote with attribution.
The diamond industry spent a century building a system designed to obscure value. We are here to dismantle that system. The old model does not survive contact with what we are building.
My people have a relationship with the land and the resources it produces that predates the diamond industry by centuries. A diamond comes from the earth. We price it that way.
Every stone in this catalog has been held, evaluated, and approved by hand. When a buyer receives a Draco Diamond piece, there is no question about what they have. That certainty is the product.
This is fire. I will shout your name at the top of my lungs when it comes down to it.
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Request FilesHigh-resolution imagery across all catalog categories. The Clover Bracelet available in multiple formats.
Request PhotosPortrait and lifestyle photography of Garrett McMartin and Connor Ingram.
Request PortraitsBoth available for interviews and editorial inquiries.
Draco Diamond Corporation is a direct-to-consumer lab-grown diamond jewelry brand founded in White Rock, British Columbia, on Semiahmoo First Nation territory. The brand operates on Indigenous trade and commerce rights recognized under Canadian law, offering IGI-certified diamonds at 40 to 60% below legacy retail pricing. Draco Diamond's catalog spans rings, bracelets, earrings, pendants, and fully custom commissions, with a Nashville flagship opening in 2027. Draco Diamond Research Desk publishes original primary research on the lab grown diamond category, free to cite under Creative Commons. dracodiamond.com