Draco Diamond · Canada · Direct to Consumer
Lab grown diamonds at honest prices. The markup is theater.
Lab grown and mined diamonds are chemically identical. The price is not.
- IGI Certified Every Piece
- Bridal Sets About Half Blue Nile and Brilliant Earth
- Free Insured Shipping. Duties Paid.
Verified Pricing
What you pay at Draco. What you pay elsewhere.
About half the price of Blue Nile and Brilliant Earth: bridal sets 55 percent below their listed prices at the median, 14 matched sets, October 2026.
| Bridal set, 14K white gold | Below Blue Nile list | Below Brilliant Earth list |
|---|---|---|
| Marquise Bypass Bridal Set · 14K White Gold | 59.5% | No match |
| Oval Halo Bridal Set · 14K White Gold | 49.0% | 42.0% |
| Elongated Cushion Bridal Set · 14K White Gold | 52.1% | 54.0% |
| Square Radiant Bridal Set · 14K White Gold | 52.2% | 57.7% |
| Oval Bridal Set · 14K White Gold | 57.7% | 58.6% |
| Marquise Bridal Set · 14K White Gold | 54.6% | 54.8% |
| Marquise Leaf Bridal Set · 14K White Gold | No match | 47.2% |
| 7 ct Pear Bridal Set · 14K White Gold | 67.0% | 65.5% |
| Median, 14 Matched Sets Blue Nile and Brilliant Earth | 55% below | |
Why the gap? Draco sells direct. Blue Nile prices at retail.
Draco Diamond is an A rated Better Business Bureau Accredited Business. Verified May 12, 2026.
Listed prices on bluenile.com and brilliantearth.com, October 18 and 19, 2026, in Canadian dollars, against Draco's 14K white gold prices. Prices change. Matched center stones at Blue Nile and Brilliant Earth are E to F, VS1 to VS2, IGI certified; Draco's are E to F, VS2 or better, IGI certified. Verify independently at bluenile.com and brilliantearth.com.
IGI certified · Free insured shipping · 30 day returns
Customer Reviews
Real buyers. Real results.
Reviews collected via Judge.me
She has not stopped staring at her hand since.
Proposed last weekend and she has not stopped staring at her hand since. The ring is absolutely stunning and I could not be prouder of my choice. Everyone at dinner wanted to see it up close. She is obsessed with it.
These are stunning.
The square cut catches the light in a way my old round studs never did. I wear them every day and get compliments constantly. Really impressed with the quality.
I will probably never buy another natural diamond.
I was reticent to order the tennis bracelet with lab diamonds, but after receiving it I can honestly say I will probably never buy another natural diamond. The significant other was in awe on Christmas morning. Great job Draco Diamond.
Draco Diamond is THE only jeweller to consider.
Incredible quality and sparkle for an unbelievable price. These days, Draco Diamond is THE only jeweller to consider.
This is my second purchase. I will definitely be back.
My husband and I selected the bracelet together as a Valentine's Day gift. The whole process was very easy, and the customer service was super helpful in assisting with our questions. The bracelet is amazing and I get compliments all the time.
I wear it every day and it goes with absolutely everything.
I have wanted a diamond tennis bracelet for as long as I can remember and this one is everything. The diamonds are perfectly matched and the sparkle is constant no matter the lighting. The clasp is secure and it sits beautifully flat on the wrist.
Planning A Proposal
Every proposal deserves a guarantee. Most brands offer none.
If you are buying a diamond for a specific moment, the moment has to be protected. Draco is the only lab grown diamond brand that puts that in writing.
Tell us the occasion date. We confirm whether we can deliver in time. If we confirm and miss through our fault, the piece is yours. Full refund. You keep it.
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Step 1
Email your occasion date before or after ordering at info@dracodiamond.com.
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Step 2
We confirm in writing whether your date is achievable.
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Step 3
If we confirm and miss the date through our fault, full refund. You keep the piece.
Before You Decide
Straight answers.
The six questions most buyers ask before their first Draco order.
Is Draco Diamond legit?
Yes. Draco Diamond Corporation is a registered Canadian business in White Rock, British Columbia, BBB Accredited with an A rating, and shipping IGI certified pieces worldwide since 2025. Every order ships fully insured with signature on delivery.
Are lab grown diamonds real diamonds?
They are diamonds. Lab grown diamonds are chemically, physically, and optically identical to mined diamonds. Same carbon structure. Same Mohs hardness of 10. Same brilliance. The only difference is origin. Trained gemologists cannot distinguish them without specialized equipment.
Why are Draco prices lower than traditional jewelers?
Draco sells direct. No retail showroom. No wholesale layer. No markup theater. Traditional jewelers price at keystone, about twice wholesale (JCK), using pricing frameworks built for mined stones. Against listed prices in October 2026, Draco's bridal sets in 14K white gold were 55 percent below Blue Nile and Brilliant Earth at the median across 14 matched sets.
Is the build quality lower because the price is lower?
No. Every Draco piece uses solid gold settings, not plated. Prongs set to hold. Clasps and links built for daily wear. The savings come from removing the retail layer, not from cutting what goes into the piece.
What is the return and warranty policy?
30 day returns with no restocking fee. One complimentary ring resize within 60 days of delivery. Lifetime Authenticity Guarantee: every Draco piece is guaranteed to match its IGI certificate for life.
How long does production and shipping take?
Most pieces ship in 7 to 14 business days. Orders ship fully insured worldwide with signature on delivery and tracking included. IGI certificates ship with every piece. If buying for a specific date, email info@dracodiamond.com for the Occasion Guarantee.
Another question? Email info@dracodiamond.com
Ready When You Are
Direct pricing. No performance.
IGI certified lab grown diamonds, priced direct, shipped fully insured worldwide. The markup is theater. The diamond is certified.
- IGI Certified Every Piece
- 30 Day Returns
- Free Insured Shipping
- Lifetime Authenticity
IGI certified · Free insured shipping · 30 day returns